Ford Warns Dealers Against F-150 Lightening Price-Gouging

Published by
The Street

By M. Corey Goldman Ford is warning it will literally pull the plug on any dealer that tries to cut a side-deal and take extra cash for the new Lightening F-150 all-electric pickup. Don’t even think about it, or we’ll literally pull the plug. That’s the very clear message Ford (F) – Get Ford Motor Company Report is giving U.S. and Canadian dealers who might be thinking about cutting a side-deal with customers clamoring to be at the front of the line for a hot new F-150 all-electric pickup — and more than willing to pay a premium for it. In a note to dealers Friday, Ford made clear that any Fo…

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