Dacia pokes fun at car firms with subscription-free hot water bottles

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Dacia is showing its opposition to other manufacturers offering subscription-based optional extras by handing out free hot water bottles to customers in the UK as “Heated Seat Saviours.” Manufacturers such as Volkswagen and BMW have begun offering various optional extras on a car that can be unlocked with a subscription, including heated seats and additional safety equipment. Dacia says it is looking to “highlight its opposition to the growing wider industry trend of charging consumers a subscription to access in-car features,” through its “Heated Seat Saviour” hot water bottles, which are bei…

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