EU moves to tighten political advertising rules on social media

Published by
DPA

The European Union could soon ban targeted online political advertising using sensitive personal data without user consent under new European Commission proposals published on Thursday. “Elections must not be a competition of opaque and non-transparent methods,” said commission Vice President Vera Jourova in a press release. “People must know why they are seeing an ad, who paid for it, how much, [and] what micro-targeting criteria were used,” said the commissioner whose portfolio covers values and transparency. The proposals come after years of concern that voters in the EU are vulnerable to m…

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