Facebook parent to take politics, race out of ad targeting

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AFP

San Francisco (AFP) – Facebook-parent Meta on Tuesday said it will stop letting ads be targeted at users based on “sensitive” topics such as race, religion, sexuality or political party, citing concerns about abuse.¬† The company’s deep knowledge about its users’ interests is prized by advertisers looking to reach a certain audience — and is an engine of its multi-billion dollar ad business — but could be used to influence or exclude groups. “We want to… address feedback from civil rights experts, policymakers and other stakeholders on the importance of preventing advertisers from abusing t…

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