Finfluencers: Can we trust investment tips from social media?

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Financial influencers – or finfluencers – give investment advice on social media – and they have been all the rage on TikTok, YouTube and Instagram lately. A study by social media marketing analyst Hypeauditor found that finfluencers have experienced a real boom in recent years and are particularly popular among young people. Annabel Oelmann, director of a German consumer advice centre, considers reputable finfluencers to be a good addition when researching investment options, but she also urges caution. Anyone with a social media account can publish advice – regardless of their actual level o…

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