Grey Poupon uncorks its very own wine — with mustard seeds

Published by
New York Daily News

One of the condiment world’s “finest pleasures” has upped the ante with a brand extension into the booze business. Grey Poupon has introduced new white wine, La Moutarde Vin, which is now on sale. The name translated from French to English means mustard wine. Last week, Kraft Heinz announced the limited-edition alcoholic beverage as a “celebration” of the white wine used in its famous mustard recipe. The full-bodied wine is infused with Grey Poupon mustard seeds and uses Viognier grapes from southern France. The company said the wine features “bright hints of spice and pronounced citrus” and “…

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