Korean carmaker Hyundai changes official pronunciation to ‘Hyun-day’

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DPA

London (dpa)- Korean car manufacturer Hyundai is formally adopting a new pronunciation of its name in the UK after admitting in a new advertising campaign that many people get it wrong. Hyundai is changing the previous anglicised pronunciation of “High-un-die” to the pronunciation “Hyun-day” which is also used in the US. The name had been wrongly pronounced by many English speakers because the firm used to adapt the sound of its name in advertising to make it simpler for various local populations to pronounce. “It won’t be easy to change decades of customer habit,” said Hyundai’s UK managing …

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