Study: Almost every popular website or app manipulates users

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Countdowns until a flash sale ends. The number of people currently looking at a hotel room. Hidden information about cancelling an order. So-called dark patterns are widespread on websites with anything to sell, and these psychological tricks to increase sales and retain users are being used by more and more companies of all sizes. New research now shows that as many as 97% of the most popular websites and apps in Europe are trying to influence consumers’ decisions with psychological tricks and manipulative design elements. According to a study commissioned by the EU Commission, the most frequ…

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