The future of football in the digital age: not only for the purists

Published by
DPA

Wolfsburg managing director Michael Meeske has warned that the young generation could turn its back on football if clubs don’t open up in the areas of digitalisation and a more modern appearance in general. Meeske told dpa that he felt “a lack of courage for change in our business and the readiness for a discussion on it” while other countries and sports are embracing the digital age much more. Meeske said that a look back to the days of less commercialisation, plus adding a bit of sustainability and social engagement was not the right way to create a better football experience. “Children and …

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