The future of football in the digital age: not only for the purists

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Wolfsburg managing director Michael Meeske has warned that the young generation could turn its back on football if clubs don’t open up in the areas of digitalisation and a more modern appearance in general. Meeske told dpa that he felt “a lack of courage for change in our business and the readiness for a discussion on it” while other countries and sports are embracing the digital age much more. Meeske said that a look back to the days of less commercialisation, plus adding a bit of sustainability and social engagement was not the right way to create a better football experience. “Children and …

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