TikTok promises to stop hidden ads after consumer groups complain

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TikTok is promising to do a better job at protecting users from hidden ads, following complaints from consumer protection groups that users, particularly the app’s millions of teenage fans, are not aware that many videos try to sell them something. The EU Commission has announced that, after more than a year of talks, the makers of what is currently the world’s most downloaded app have agreed to adapt their approach to EU rules and let users know when they are watching an ad. In future, consumers will be able to recognise all types of advertising on TikTok, said Didier Reynders, the responsibl…

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