Why Spotify acquired song guessing game Heardle

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Spotify has acquired a song guessing game, which could help fans discover music and spend more time on the platform. Heardle, based out of New York, is a game that gives players six chances at guessing the name of a song. With each missed guess, more snippets of the song are revealed. The game, founded last year, has already been used by millions of fans, according to Spotify, which did not disclose the financial terms of the deal struck in July. “We are always looking for innovative and playful ways to enhance music discovery and help artists reach new fans,” said Jeremy Erlich, Spotify’s glo…

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